The identity of a brand could also be a symbolic embodiment of all the knowledge connected to a company, its products or services that one simply offers. The look and feel play a pivotal role in creating a brand identity, which eventually builds brand association for the consumers and the stakeholders. In other words, an identity gives a face to your company. We as a creative branding identity agency consider all small things while developing branding and identity conceptualization for you.
A strong brand identity doesn’t happen overnight. You can’t just pick a few colors and make up a logo. you would like to approach your design strategically. This approach requires deep thinking, a team with strong communication and artistic skills, and an intimate understanding of your brand. The great news is that while this might sound intimidating, it doesn’t get to be.
With the right guidance, you’ll move through the tactic effectively and produce a prodigious identity for your brand.
The dynamic creative and marketing team of the 3rd Wave Media will offer you the simplest optimal results to create your brand. We assure you with the proper guidance in branding and marketing of your brand; you’ll move through the tactic effectively and produce a prodigious identity for your brand.
Let’s come up with some of the creative ideas for your brand and build a revenue generation strategy over a cup of hot coffee. Want to get in touch? We would love to hear from you.
Branding in simple terms means adding meaning to an organization, company or products and services. This strategy is used to create an impact on consumer’s minds and is opted by businessmen to attract the customers to buy their range of products. Branding is important for making a stand amongst competitors. Branding is a step for shaping an identity for a product and establishing its mark in the consumer market.
No, they all are distinct. Branding is about defining your company and its product lines. Marketing is all about the process and strategies implied for promoting a product. Advertising is a paid announcement that persuades the customer to buy a product or service. Marketing and advertising activities make use of resources like social media, electronic media, the internet and print media. Branding is associated with the logo, symbol, name or design for identity conceptualization.
Brand identity comprises the visual appearance of a brand, brand voice, values and the message the brand wants to convey. Brand identity is the face of your brand. There is a thick line between branding and brand identity as many believe both are the same. Branding is the action taken to build an image and brand identity is the collection of elements that comes together to create a brand image. It is through the branding process; a brand identity shapes brightly.
Website is just one of the potential elements of brand identity. No matter you are running an online business or selling digital products, the customers will look out for your website. Website is one of deciding factors that build or shatters a business. Designing a responsive website using design parameters and identity conceptualization methods is like moulding clay into different shapes and we at 3rd Wave media believe in designing creative websites that would tempt one to visit again and again.
When one hears the word, ‘Coca-Cola,’ a bright red circle, the logo which reads Coca- Cola in cursive letters cross the mind. This is because we remember the brand logo and that itself defines the importance of brand identity. Brand identity is important primarily for building trust and credibility. The brand identity is all about the company mission and vision. A brand identity is all about a sense of belonging, a desire to use the product again and again.
The designing process of a brand identity involves designing an interesting website and creatives for logos, business cards, and product packaging. 3rd Wave Media understands deeply that a logo needs to be visually appealing and so is the website with a long-lasting appeal to your audience. We as band developers don’t believe in picking some colours and calling them trendy or classic. We believe in shaping brand identity and making your brands look livelier.
Research is defined as the creation of new knowledge or making use of existing knowledge in a novel way to generate concepts, methodologies or understanding about a subject. In business, one makes use of market research for building brand identity. Doing market research on your target audience is one of the criteria, as no two people might have the same likings. Market research can help one to draw a value proposition and keep an eye on your competitors to stand abreast with the rising competition.
SWOT means strengths, weaknesses, opportunities and threats. As a part of research and conceptualizing an identity, every business must build strong characteristics of their brand; learn to differentiate from the competition ahead. Competition is a vicious cycle yet challenging factor deciding the growth parameters. Understanding the weakness of a business is of great importance. Think about the opportunities and keep an eye on new trends. Threats can’t be ignored as there can be some uninvited elements in the environment or industry that can be not in favour of the business one does!
Always monitor the progress of your brand. Some of the effective methods are surveying using Google analytics and social media channels. Use language that connects to the audience or location where one would like to establish a market. The use of colours, images, logos, symbols, readable and attractive fonts can be a visual treat. Maintain consistency in print design (offline)and online presence. Copying is like indulging in a crime, stay unique and create differently!
Apart from designing logos and websites for a brand, one can think of other methods like using typography for creating powerful content. Web designing will be a visual treat. Another best method is email marketing for building a direct connection with the customers. Audio branding will be interesting for giving voice to a brand. Video marketing can be engaging and social media marketing will be an effective solution for gaining a digital presence. 3rd Wave Media offers all these solutions for building the right – a unique brand identity.