SEO stands for search engine optimization. In simple terms, it’s the practice of accelerating both the quality and quantity of website traffic and also as exposure to your brand, attract local customers and build credibility without spending a single penny. It is the method of improving the visibility of your website. The better visibility your pages have in search results, the more likely you are to gather attention and attract prospective and existing customers to your business. Two of the most known search engines are “Google” and “Bing”. They use bots to crawl pages on the Internet, going from one site to another one, gathering information about pages which is then put into an index. What happens next is algorithms analyze pages in the index and form the entire search result for a given query.
There are two main aspects to SEO. The first one is onsite SEO and the second one is offsite SEO. Onsite SEO should actually be considered as early as possible within the business planning and web development stage of the business. Onsite SEO isn’t something that costs a vast amount of money; it simply requires planning, research and implementation during the website build. This is essential for all websites and may be a prerequisite for the second aspect of SEO. Off-page factors are the links from other websites, social media attention and other marketing activities outside your website. If one focuses on off-page SEO, they can mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be.
YouTube is the second-largest search engine in the world because its parent company is Google. 8 out of 10 video search results end up being YouTube videos, and the platform is growing constantly with over 500 hours of video being uploaded every single hour. How can you avoid getting lost in the cluster of videos? Your best bet is to produce and publish great videos and then optimize them for search using video SEO best practices. Google’s ownership of YouTube helped it to launch powerhouse status in video search. The two companies share data seamlessly. A major benefit of uploading your videos to YouTube is immediate indexing by Google. There is no wait time for bots to crawl your videos and no need to submit a new video site map.
Even with this tight relationship between Google and YouTube, your viewership growth strategy follows traditional SEO even today. A well-structured strategy guides you in the right way to develop your channel.
Thank goodness for the Internet. It has really put the world at our fingertips today. SEO controls the whole Internet and that fact just can’t be denied. If SEO strategy is apt then it can work wonders for your website since a good SEO strategy helps grow organic visitors every month. To know how SEO can work for you, you can follow these steps:
If you’re a little less technically inclined and may find it to be challenging, you can always reach out to a web strategist for help. Get in touch with our SEO experts at 3rd Wave Media Digital Marketing Agency located in Mumbai, India, to discuss how we can help your website grow with outstanding strategies..
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