Lead generation and paid strategy go hand in hand when it comes to generating sales and revenue for a business or a brand. Lead generation is all about creating consumer interest in products and services. Utilizing paid content types like social media ads or pay-per-click (PPC) advertisements drives quick leads to any business. With the paid format, it is easy for social media platforms and Google to target audiences demographically and geographically, understanding the user preferences. Once the lead is generated, it is important to highlight what you can offer to start converting your target audiences into customers. So, let us understand this subject more deeply for better branding.

What is lead generation?

Lead generation is the process of attracting target personas to your business with the goal of converting them into customers. There are different ways of generating leads, and it can be done by making the prospects fill out a form with their contact details. In B2C marketing, leads are generated through different channels like SEO, paid ads, social media, email marketing, and landing pages.

Types of lead generation

There are different ways to generate leads. One can distinguish lead generation through two important types of lead generation, namely inbound lead generation and outbound lead generation.

Lead Generation from inbound sources

Inbound lead generation starts when the target persona interacts with your business. Most of the interactions happen through content marketing. The focus is on content, videos, blogs, guides, e-books, social media posts, infographics, newsletters, and press releases. The leads come when people read or see the content and interact with the brand or business expressing interest.

 Outbound lead generation

Outbound lead generation is done through direct mail, advertising, cold calling, and email marketing. When it is advertising, paid search ads, social media ads, radio, TV, and print ads are considered suiting the budget of the brand. The goal of outbound lead generation is to build relationships through engagements and targeted communications.

Lead generation and SEO

In this digitally dominant world, there are two types of prominent traffic, namely, paid traffic and organic traffic. Search Engine Optimization is important for lead generation, as most of the searches about products and services happen on search engines. The Google search statistics reveal that more than 3.5 billion searches happen every day, and businesses that appear on top of the search results stand to benefit more. Search engine optimization is a perfect way of generating leads as it helps increase engagement by reaching the right people at the right time. SEO is building assets through content, and businesses are not paying for each click with SEO strategy.

Why use a paid strategy for branding?

Paid ads are beneficial for branding as they are targeted at specific audiences. There are different types of paid advertising, and let us check them one by one:

Display ads and text ads

Both display and text ads are available in a variety of sizes. Display ads can be applied in a pay-per-click model and displayed for a certain length of time. These ads are visible at the top, side, or middle of the web content on websites and are said to have 90 percent reach to people who surf the internet. This helps in great visibility and wide reach allowing new traffic to targeted websites. Text ads are something seen on the primary Google search page. This format is best for effectively reaching online users and it also allows advertisers to offer solutions to potential buyers apart from creating an additional online presence.

Google Ads, Bing, and Yahoo

For many businesses, Google Ads is the best option. They are either display or text ads with highly targeted keywords. The benefit is that Google rewards long-term customers with a “quality score,” a diagnostic tool that gives a sense of how well an ad performs compared to those of other advertisers. Bing and Yahoo are similar to Google and combine display and text ads.

Social media ads

Social media advertising is popular and combines text and display elements. These ads are targeted and focus on demographics, user preferences, and location. Some of the valid options are Facebook, LinkedIn, Instagram, Reddit, Snapchat, and TikTok. Social media ads are cost-effective, boost reach, and increase brand awareness. Billions of people are using social media, and a business is certainly missing out without social media ads.

PPC advertising

PPC is an online advertising method where advertisers pay each time a user clicks on their ads. These ads appear when people are searching for something to buy. Organic SEO practices take time to show significant results, so businesses globally adopt PPC to strengthen their marketing efforts. A PPC ad will appear when a user first types their intent or needs into search engines such as Google, Bing, Yahoo, and others.

Whether it is paid ads or social media ads, there is a good scope of visibility that allows businesses and brands to drive a high volume of traffic. A paid campaign on the different platforms mentioned above yields good business results.

3rd Wave Media: Lead Generation and expert paid strategy firm in Mumbai

There are many tools available for lead generation, but driving quality leads and engagement is more of a human act. If you are new to a business or wondering how to generate leads, 3rd Wave Media has solutions for inbound and outbound lead generation techniques for your business. You do not have to drain your energy to generate leads and thinking about how to drive successful paid strategies ; we can help you better by using the above techniques to drive fresh leads to your business.