7 February 2023
What is branding and identity conceptualization
What is branding and identity conceptualization? Branding and identity conceptualization are important to build a brand story. So, what is branding? It is a process of creating an optimistic perception about a company using captivating design, a clear mission statement, and an effective theme throughout marketing communications. Consistent and effective branding helps businesses and brands stay abreast of their competitors and build a loyal customer base. Identity conceptualization, on the other hand, is about building