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What is branding and identity conceptualization? Branding and identity conceptualization are important to build a brand story. So, what is branding? It is a process of creating an optimistic perception about a company using captivating design, a clear mission statement, and an effective theme throughout marketing communications. Consistent and effective branding helps businesses and brands stay abreast of their competitors and build a loyal customer base.  Identity conceptualization, on the other hand, is about building

Why are lead generation and paid strategy essential for your brand? Lead generation and paid strategy go hand in hand when it comes to generating sales and revenue for a business or a brand. Lead generation is all about creating consumer interest in products and services. Utilizing paid content types like social media ads or pay-per-click (PPC) advertisements drives quick leads to any business. With the paid format, it is easy for social media platforms

What is SEO? SEO in simple terms means Search Engine Optimization. It is the process of driving targeted audiences to the website. SEO is technically a way to assist search engines to get discovered and rank higher than millions of other websites in competition. It is the biggest dream of every business to rank first on search engines. SEO marketing is important as major searches happen on Google. Let us understand how search engine optimization

What is social media marketing? Social media marketing (SMM) is a digitally smart form of internet marketing. It uses the power of social media networks to achieve marketing and branding goals. It is used to build brands, develop a connection with the audience, increase sales, and drive website traffic.   Fundamentals of social media marketing    What is social media marketing strategy? This question sounds daunting if you are unaware of social media marketing trends.

SMALL BUSINESS AND SEO SEO stands for “Search Engine Optimization”. It processes the improvement of the visibility of the website in Google’s organic search results, making it easier for your audience to seek out you. A key component of any digital marketing strategy is SEO, alongside PPC, social media, content marketing, and other channels. If strategies are followed perfectly, it will yield a huge reward for your organization. Let us look at some of the