3rd Wave Media

POsition: Media Planner

A media planner is a strength for the media department of most advertising agencies, media planning or buying agencies. Their work revolves around planning the strategies, putting the ad in the right place and time. Media planners keep an eye on audience interest and targets so a media planner should be updated with the latest trends as well as stay glued to the social network. This will keep them aware of changes, preferences and reading habits of the target audience. Effective media planning is the opportunity to direct, marketing to the target audience.

Media planning is the need of the hour, if not then it is wasteful advertising. A media planner helps the advertiser to select appropriate media space, the various media channels and social media platforms. It is the media planner who holds your hand to utilize the resources in an optimum and value for money manner. Media planning is not about giving a fresh bouquet, media planning is a step towards planning, organizing and executing a plan.

Job Description

3rd Wave Media is a digital marketing agency following a Phygital strategy. We are looking for a candidate who understands that well-targeted advertisement, marketing plans and schedules. We want someone who knows the methods of effective media planning and can execute the right plan to get into the mindsets of the target audience. We are looking for planners who with our dynamic team can assist our clients to select media outlets and channels for their advertising strategies. If you are someone unbiased and ready to work with client expectations, exposure with 3rd Wave Media will add smartness to your profile and help you grow better in your field of media planning.

Desired candidate profile:

  • Graduate or Postgraduate degree / Diploma in the stream of Marketing, Communications; Advertising or Marketing portfolio.
  • Fresher or 0–1-year experience with media planning companies/ ad agencies or creative agencies.
  • Well-versed knowledge of MS Office
  • Research and analytical thinking skills.
  • Ability to map competitors’ activity.
  • Good communication skills, organized and ability to learn quickly.

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