Importance of SEO in 2023

Importance of SEO in 2023

There are many reasons why SEO will be considered important in 2023. SEO is important for a business for its ability to cultivate qualified leads. SEO is an inbound marketing strategy and it makes a website show up in search engines to get more traffic. SEO is important for business as it is a process that allows better answers for search engine queries. This allows more people to come and check your website for products, services and information.

An effective SEO strategy helps in reflecting your website on the top 3 search results of the first page of Search Engines Result Page (SERP). It looks time-consuming and technical but SEO is important for business and can’t be ignored.

Why is SEO important for a business?

SEO is important for a business to build its online presence. A higher ranking on SERP is beneficial for building better website exposure and trust. There is a sheer possibility of many customers visiting your website if your website is rightly optimized. 

It is important to focus on easy navigation and this is one of the SEO elements that help the customers to reach the right products and services.  It is necessary to learn that combining SEO with other digital marketing channels including Pay-Per-Click (PPC) email marketing and social media marketing is beneficial for any business. 

On-page SEO increases your ranking

On-page SEO refers to the optimization of a website for search engines to “crawl” and understand your webpage’s structure better. This type of SEO is focused on keyword research, optimization of various factors like title tags, meta tags, headings, images, URL structure, and of course content improvement. High-quality content with targeted keywords, relevant information, and proper structure will make any website better. It is important to understand what are the basic elements of On-page SEO for any business.

Keywords open business doors

What exactly are keywords or key phrases? These are actually the words or phrases that people search on search engines. The more appropriate keyword can help a website page to get top page ranking on the SERP. Keyword optimization is important to utilize the right keywords to increase the organic traffic of a webpage. Some research is needed to select the important keywords for this process and this part is professionally handled by SEO experts.

Content is the heart

Relevant and engaging content might lure website visitors into staying longer on the web page.  It is important to create attractive content with words, photos, and videos to improve SEO. When the content is relevant, informative and engaging through SEO optimization, it is more likely to get clicks and organic traffic.

Images are soul

Image optimization with best-quality images and proper formatting is important for SEO of business websites.  If this is done then web users would certainly love clicking those images and show interest in staying on the web page for a longer time. Resizing and compressing as per the requirements allow smooth functioning and quick loads.

Off-Page SEO is convincing

Off-Page SEO includes steps taken outside any website. It is usually focused on backlinks that come from other websites. There are two types of backlinks that can be categorized into two segments namely natural link building and manual link building. Natural link building occurs when someone likes a business and gives a free website link to their website. Manual link building is done when one asks other relevant website owners to provide a backlink on their website.

Technical SEO simplified

Technical SEO is used in any business website to improve the technical and backend of the website. It is focused on website structure, webpage speed, indexing, crawling, and tech-friendly features. Webpage speed is important to avoid decreasing page-exit rates. Website structuring is about organizing the website content for proper tracking of pages while indexing is about locating the right content with google crawling. The new content like images, videos and webpages, and documents can be tracked by crawling, a process that sends a team of robots to crawl the website. Using the right meta tags allows the webpage to show up on the SERP. Mobile-friendly websites also come under technical aspects as in this digital world most website visitors use smartphones for shopping. Focusing on XML sitemap is also a technical part of SEO to crawl through relevant information.

Local Business SEO is a must factor

Local SEO is important for finding local customers. It is important to do this part of SEO, especially for small businesses that don’t sell in the international markets. Local SEO specifically targets local customers when they search for products and services.

3rd Wave Media: SEO agency in Mumbai

SEO is important for business, small and big business benefit with right optimization. Auditing a website with necessary on-page, and off-page optimization,content improvement with keywords, and technical optimization will increase your business or brand visibility. If you are looking for Search Engine Optimization for your business in 2023, 3rd Wave Media is a digital marketing agency in Mumbai that can help you gain better search engine performance with an increase in sales with the best SEO services. Investing in SEO is important for your business to build your online presence. 3rd Wave Media, a digital marketing agency can help you with SEO services and all your digital marketing needs. Reach us for more details.


What is SEO ?

What is SEO?

SEO in simple terms means Search Engine Optimization. It is the process of driving targeted audiences to the website. SEO is technically a way to assist search engines to get discovered and rank higher than millions of other websites in competition.

It is the biggest dream of every business to rank first on search engines. SEO marketing is important as major searches happen on Google. Let us understand how search engine optimization works to rank your content or website.

The two important paths of SEO

If you ask what are the core elements of Search Engine Optimization, it becomes essential to deeply understand, on-page SEO and off-page SEO.

On-Page SEO

On-page SEO is more focused on content improvement for better rankings. It is a process to incorporate content targeted to specific keywords into your website and relevant pages. High-quality content is the key for on-page SEO but make sure titles are keyword-rich and articles use metatags, URLs, and important links among other important SEO factors.

Off-Page SEO

Off-Page SEO is an optimization that happens off any website. This is done by earning backlinks or by gaining mentions on other websites. Off-page SEO can be gained by creating content that is easy to share. This optimization is crucial for improving the relevance, trustworthiness, and authority of any website.

SEO strategies: A detailed view

There are different types of SEO strategies like white hat, black hat, technical, international, local, eCommerce, and content SEO that helps in quick ranking. Some of these SEO strategies are quite sneaky so, it is important to understand the good and bad aspects.

Black hat SEO is not cheerful

Black hat SEO is associated with keyword stuffing and link scraping for ranking quickly. It exploits Google’s search engine algorithm for instant results. Black is dark in SEO, it might work in the short-term. It is spammy and Google might penalize or blacklist your website, so beware of the black hat SEO strategy and avoid it.

What comes under black hat SEO?

Black hat SEO is a process against search engine guidelines and here are the few things that need to be avoided-

Duplication and keyword stuffing

Who likes duplication? Even Google doesn’t like it. The repeated duplicate keyword in text, again and again, blacklists a website quickly if stuffing is done in irrelevant places. Invisible text is also the part of black hat SEO where a lot of keywords are stuffed in the end of the article and it is hidden by the same background color. 

Redirecting and cloaking

Redirecting in black hat SEO means sending someone to a different URL from the one which was actually clicked. Cloaking on the other hand involves showing one piece of content to users and a different piece to search engines. Another wrong way of redirecting is by buying keyword-rich domains to attract all traffic to a single website.

Poor linking 

Relevant content links will be beneficial for gaining better traffic. It is not a good practice to purchase a package of promising links in 24 hours to build links and get traffic. Poor internal linking makes it difficult to get backlinks and makes it difficult for search engines to rate the web pages.

White hat SEO seems peaceful

White hat SEO practice is a more pure form of SEO in-line with major search engines and their terms and conditions. White hat SEO is best to build a successful website and it has the quality to improve search engine ranking on the  Search Engine Results Page (SERPS).

What comes under white hat SEO?

Wearing a white hat for SEO practices looks ethical for websites and businesses. Follow the steps below and make your SEO white hat.

Quality content and services

It is important to create high-quality content that meets the visitor’s needs. This content should also help them to solve their problem areas. It is easy with SEO keyword research tools to discover the relevant and popular keywords for website optimization. Keywords that gel well in better content, articles, and videos will fulfill the needs of the end user.

Descriptive meta tags

If you are unaware of meta tags, they are snippets of the text describing a page’s content.  Well, this won’t appear on the page but in the page’s source code.  Use descriptive meta-tags and keyword-rich meta-descriptions for helping users and search engines identify your content. A meta description can be described as a HTML element summarizing contents on a webpage and is beneficial for users and search engines.

Easy to navigate

Easy to navigate websites perform better in search results. Organize the information architecture of any website tactfully for easy navigation.

Gray Hat SEO is bleak

This SEO practice is riskier and neither belongs to a white hat or black hat strategy. According to SEO consultant John Andrews, “ Gray hat SEO is the  practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines.” 

What comes under Gray hat SEO?

A common Gray hat SEO strategy is using expired domains. Buying or trading links, using private blog networks, and building micro-websites and blogs are also some of the other Gray hat SEO methods. When it comes to social media accounts, some businesses create multiple social media accounts to artificially inflate sharing and linking of websites. Google reviews play a very important role when it comes to ranking and it works well in another form of SEO called local SEO. It is a Gray Hat SEO strategy to trick the Google algorithm and pay for positive reviews. Many companies think it is a smart way to submit websites to web directories to get a free backlink. This is good when done in small numbers but overusing this strategy to get hundreds of links is manipulating the Gray hat SEO strategy. It is crucial to understand how Gray hat SEO is done sneakily by many businesses when it comes to playing with content, hidden keywords, and cloaking. 

Gray Hat Content SEO

One of the common content formats used for Gray Hat SEO is spinning. The content is usually lifted from other websites and reworded to avoid plagiarism. Spinning content can penalize your website and is similar to duplicating content. Duplicating is copying and pasting other website content or creating multiple copies of the same content for ranking high with targeted keywords. Even automation of content is a Gray Hat strategy where Artificial Intelligence (AI) is used to create content without human involvement. This automation also works with scraping content from other websites and combining it into one page on the main website. Duplication, automation, and lifting content sound very unethical aren’t they?

Hide and Seek with keywords

We have mentioned that using hidden text is a common black hat SEO strategy but in Gray Hat SEO it is again applicable with tricky settings like hiding keywords and setting font size to even zero. This technique will hide keywords from the user but allow the search engine to crawl but this is again a violation of Google Webmaster guidelines.

Deceptive cloaking

Cloaking is a deceptive SEO technique where one set of content or URLs is presented to human users and the other set goes to the search engines. It is done to get desired results on search engines to get desired rankings for targeted keywords. It is eventually giving different results to users than what they expect.

What are the other types of SEO?

The SEO story is not ending with black, white, and gray SEO. Other forms of SEO also play an important role and let us check what they are.

Technical SEO Crawls

Technical SEO is a process where Google bots crawl, interpret, and index website pages. It is a technique that also involves creating an extensive XML sitemap and making a website mobile-friendly. XML sitemap in simple terms can be described as a file that lists a website’s essential pages. This makes sure that Google can find and crawl all the pages. 

International SEO is cultural

The target market’s culture plays an important role in International SEO. Improving the website’s organic traffic with the help of different languages and areas is the main technique. The right format of dates and times based on the place is important to be listed. This type of SEO is more focused on creating a better online experience for the target audience.

Local SEO

Local SEO is important for local search engine visibility and helps businesses reach local audiences. It analyzes the behavior of the audience with their search results. Local SEO also involves local map listing to increase traffic to the website.

Ecommerce SEO

This SEO practice is best to rank online store websites. It helps in boosting product searches and services.  If done correctly this helps in optimizing the website, bringing traffic, and increasing better search volumes.

Content SEO

Content SEO is best for creating unique content. Content can be in any form like writing, graphics, or videos. When it comes to content SEO copywriting, website structure and keyword strategy need to strike the right balance. It is important to keep track of how the content is performing and the best way is to make necessary changes to broaden the reach of the website.

3rd Wave Media:  SEO agency in Mumbai

Search Engine Optimization is a system used to leverage more traffic on any website and gain a higher position in search results pages. SEO-optimized business wins a great number of visitors and can generate better optimum leads, feedback, and sales.  It is important to focus on building an online presence in this digital world and if you are someone looking out for SEO services in Mumbai, 3rd Wave media can fulfill all the SEO requirements. Check out with us for more making your website SEO friendly.




SEO stands for “Search Engine Optimization”. It processes the improvement of the visibility of the website in Google’s organic search results, making it easier for your audience to seek out you. A key component of any digital marketing strategy is SEO, alongside PPC, social media, content marketing, and other channels. If strategies are followed perfectly, it will yield a huge reward for your organization. Let us look at some of the aspects of business development with the help of SEO.

  1. SEO for Business Growth.

Search Engine Optimization (SEO) boosts your program Results Page (SERP) rankings on search engines like Google, Bing, and Yahoo; helping you to grow your small business. It may seem really simple but it isn’t. SEO for your business has plenty of advantages; boosting your inbound traffic, giving your business credibility, delivering lasting results, you control the costs, and last but not the least, your website’s approach turns out to be friendlier. These are some of the ways SEO can help boost your business.

  1. SEO for Small Business.

The first aspect you want to look closely at is researching your keywords well.  It might seem like a basic thing; however, most companies don’t do it properly hence resulting in poor search engine rankings. Keyword research is the process of analyzing search terms that people enter into the search engines to find a business or service. Tools that are quite straightforward are Google Keyword Planner and the KWFinder. The second aspect you want to focus on is the optimization of your website on your smartphone. When creating an internet site, choose a mobile-friendly design. Responsiveness should be top of your list when trying to find a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, regardless of what the dimensions of their screens are! The third aspect is to post more video content for having more website traffic. Over a few years, the demand for video content has increased dramatically. People like watching videos because they’re engaging, entertaining, and in particular, easy to digest. Nowadays, creating video content is more comfortable than ever. Last but not the least, know your competitors. It is an incontrovertible fact that you can’t make your products or services stand out until you recognize who your competitors are and what they provide. Analyzing competitors not only helps you set competitive prices but also enables you to reply to rival marketing campaigns. Identifying your competitors allows you to communicate together with your audience, improve your business processes, and distinct your business from others.

  1. Local Listing and SEO.

Local SEO is a series of actions and methods designed to enhance your visibility on Google and other search engines when people on the brink of your physical location perform an enquiry or when an enquiry includes a selected location. For instance, SEO local tactics are what help google maps get you your best results when you type in “best restaurant near me” or “restaurants near me”. Local customers are the best customers for brick-and-mortar businesses because they are very loyal if they like what you provide.

Breathe! There’s a lot of information to keep in mind but eventually, you will be able to get everything right. At 3rd Wave Media, we believe that we can help your business improve all through the weather of your website that is fundamental to a successful SEO strategy.




Many brands and businesses know or rather think they know that they have SEO for his or her digital properties and therefore they’re going to get the benefits from the SEO strategy being implemented on their behalf. SEO will definitely improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important? Here are four benefits of why SEO is so important for your business development.

  1. SEO helps PR

According to the words of Google’s Search Advocate John Mueller, digital PR is perhaps more critical than technical SEO. Digital PR may be a web marketing strategy employed by businesses to increase their online presence. Digital PR agencies network with journalists, bloggers, and influencers and send online press releases to understand high-quality backlinks, social media mentions so as to enhance their program Optimization (SEO). Digital PR involves gaining high-quality backlinks from different websites and online publications. Sometimes, it also brings along honest customer reviews. Digital PR helps you reach your target customers by featuring your business on the websites they read, the podcasts they hear, and also the social media accounts they love. It can even get you to have five-star reviews on Google and Amazon. Ultimately, Digital PR positively impacts a website’s program visibility and ranking.

  1. Gets more clicks than PPC (pay-per-click)

There is one such benefit that’s cost-effective; SEO receives more clicks than PPC. It can get you more traffic than PPC does. PPC does offer you traffic however it only applies once you pay more for it. So, if you’ll manage to rank your website for the keywords you would like, you’ll definitely get far more traffic than paying for those keywords.

  1. SEO Reporting and Analysis

SEO reporting is that the practice of showing the results for program optimization work. This is often the practice of accelerating visibility for a business website and assets in Google. Usually, reports show top keywords, overall keywords, new visitors, overall visitors, and website conversion metrics. In SEO analytics, you use your individual data about your own marketing methodologies. In keyword research, you inspect what users search for before your website starts ranking for it, otherwise, you inspect ranking positions of content published on websites apart from yours. Those are two different stages of this text.


  1. Ongoing optimization and testing

Ongoing optimization analyzes the results of the services provided to make sure they’re working smoothly. Google Analytics is one of the foremost common tools used for keeping a check on the development of SEO.

SEO testing is just like all other technical performance tests. You create a change to your website and evaluate how it affects your organic traffic. However, unlike PPC testing or CRO testing, it is not always easy to trace one SEO-related change to increases in organic traffic.


Regardless of the SEO type chosen for your business, it is necessary to work with an SEO specialist who is able to create an SEO strategy that aligns alongside your business within the right way. Build your strategies smoothly by getting in touch with our SEO experts at 3rd Wave Media.