GRAND LOTUS BANQUETS

Grand Lotus Banquets - Re-Branding with Digital Marketing

The Grand Lotus Banquets has recently acquired this banquets hall known as Lotus Banquets. They are looking to revamp the brand reputation using digital marketing services such as SEO, SEM, SMO, and SMM.

The solution for Rebranding

In our first meeting, we had a detailed discussion with the Grand Lotus Banquets team where we asked them about the short term and long term goal.

The website Audit was already sent before the initial meeting. Now our prime focus is rebranding through SEO, SEM, SMO.

The primary website audit was done with the following three sections

Digital Marketing Solutions:

SEARCH ENGINE OPTIMIZATION

Technical Audit:

It is one of the major factors to be considered while starting SEO services. If the website is not ready and has a technical issue, the entire SEO strategy will lose its focus. The website speed and mobile testing have been done, a technical error has been resolved, Google Analytics, Webmaster code has been implemented to track the record of each activity. Page 301 redirection, 404 pages, Sitemap, robots.txt, Image Alt tag, header and footer part optimize.

On-Page

The website ready for the on-page factors once we solved the technical issue: the meta tag and heading tag along with the page descriptions optimized. The stuff keywords which look spammy in the content were removed. Keywords and content align with the client goals. The logo has been replaced with the new one with a proper Alt tag.

Off-Page

Once we have done with on-page we started the off-page activities for this client where we have done the local profile creation, directory submission, local listing, social bookmarking, web 2.0 activities to gain quality backlinks.

Final Results:

Brands get replaced from Lotus Banquets to Grand Lotus Banquets and also get clicks for the business terms.

Google Webmaster for last 3 months

Top Local Ranking Google India (Location Kharghar, Navi Mumbai)

Search Engine Marketing

Set up paid campaign to achieve the lead generation activities for the Grand Lotus Banquets achieved the good result by performing various ads on google optimizing for better results to maximize the quality leads.

Social Media Marketing Strategy

Since it is a new property acquired, rebranding has to be done all the way. We have created a social post showcasing the different occasions being celebrated at Banquets Hall. which talks about the luxury Wedding venue in Navi Mumbai with keeping in mind the client logo colour combinations.

Results

Total Page Likes

Social Activities Calendar for the Brand

About Grand Lotus Banquets: The Grand Lotus Banquets is a hall based in Navi Mumbai offering a Venue for different occasions such as Wedding, engagement, anniversary, birthday parties, kitty parties, baby name ceremonies, family functions, corporate meetings, school and college alumni meetups.

The Orientation:

Challenges

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