Lead Generation

What is B2B model?

What is the B2B model?

B2B, or business-to-business marketing, is about selling one company’s products to others. The B2B business model includes product manufacturers, wholesalers, distributors, retailers, and more. This business model is about the exchange of products and services between two or more businesses.

The B2B model is advantageous for generating large amounts of revenue with orders in bulk. There is potential for higher conversion rates with no worries about attracting new customers. The B2B model encourages building lasting relationships with selective clientele. Various e-commerce websites and wholesale markets are some of the B2B platforms for building businesses.

B2B e-commerce websites are owned and operated by individual companies to sell their products and services to other businesses. E-commerce websites benefit more from the B2B business model. The B2B model also works with wholesale marketplaces; when we say wholesale marketplaces, Amazon is the best example. These platforms are profitable, and BigCommerce, Shopify Plus, Magento, and Shift4 Shop are some examples of B2B platforms.

Which is the best lead generation platform for B2B?

B2B lead generation companies are needed to gain quality leads from B2B marketing companies. B2B lead generation companies work on lead generation methods like social media posts, blogs, and SEO. They also create referral programs, run ad campaigns, and sponsor posts to generate leads. Lead generation campaigns are important for collecting information like the prospects’ names and contact details with the goal of generating qualified leads and increasing sales and revenue.

B2B lead generation services

A B2B lead generation strategy can be created by engaging the target audience using different lead generation strategies. If you are looking for a B2B lead generation service, 3rd Wave Media can provide the below services.

Creating content to capture leads

We create engaging content and post them on social media to encourage your business partners to visit your website. Our team can also help you with your sponsored posts, and ad campaigns on social media networks. If you are looking for efficient content marketing, 3rd Wave Media, as a B2B lead generation company, can conduct live events, and create blog posts, videos, and eBooks that can be shared on different platforms. We can even create the best images for your content, ads, and sales pages.

Set up a referral program

It is a real fact that some of the best leads come from the customers with whom you have already done business. 3rd Wave Media, as a B2B lead generation service, can help you set up referral programs like offering discounts or freebies to gain more support. We will also provide referral ideas to help you persuade your target business partner to work with you.

Chatbots to drive leads

Adding chatbots to your website can enable visitors to ask questions at any time. We, as a B2B lead generation company, can help you set up chatbots and program them to answer different questions and queries.

Create ads and run campaigns

We can add display ads and target specific leads using social marketing services. We will also track the insights from your campaigns to improve your results. We assist B2B companies in developing account-based marketing campaigns and tracking leads with the best customer relationship management (CRM).

3rd Wave Media: A B2B lead generation agency

A B2B company not focussed on lead generation strategy is like a sitting duck hatching no eggs. Lead generation is important to maximize growth and revenue. If you focus on B2B lead generation activity strongly it builds visibility, brand credibility, interest, and trust from potential leads. In simple terms, it can be put as a great revenue generation strategy for any business and if done well can lead to another source of revenue. Grow your business with the right B2B service model and if you are looking for lead generation services, 3rd Wave Media can assist you in locating the best B2B platforms for your company. With the right tools and strategies, we ensure that more prospects visit your website. Book your appointment with us for better B2B lead generation insights.



Importance of SEO in 2023

Importance of SEO in 2023

There are many reasons why SEO will be considered important in 2023. SEO is important for a business for its ability to cultivate qualified leads. SEO is an inbound marketing strategy and it makes a website show up in search engines to get more traffic. SEO is important for business as it is a process that allows better answers for search engine queries. This allows more people to come and check your website for products, services and information.

An effective SEO strategy helps in reflecting your website on the top 3 search results of the first page of Search Engines Result Page (SERP). It looks time-consuming and technical but SEO is important for business and can’t be ignored.

Why is SEO important for a business?

SEO is important for a business to build its online presence. A higher ranking on SERP is beneficial for building better website exposure and trust. There is a sheer possibility of many customers visiting your website if your website is rightly optimized. 

It is important to focus on easy navigation and this is one of the SEO elements that help the customers to reach the right products and services.  It is necessary to learn that combining SEO with other digital marketing channels including Pay-Per-Click (PPC) email marketing and social media marketing is beneficial for any business. 

On-page SEO increases your ranking

On-page SEO refers to the optimization of a website for search engines to “crawl” and understand your webpage’s structure better. This type of SEO is focused on keyword research, optimization of various factors like title tags, meta tags, headings, images, URL structure, and of course content improvement. High-quality content with targeted keywords, relevant information, and proper structure will make any website better. It is important to understand what are the basic elements of On-page SEO for any business.

Keywords open business doors

What exactly are keywords or key phrases? These are actually the words or phrases that people search on search engines. The more appropriate keyword can help a website page to get top page ranking on the SERP. Keyword optimization is important to utilize the right keywords to increase the organic traffic of a webpage. Some research is needed to select the important keywords for this process and this part is professionally handled by SEO experts.

Content is the heart

Relevant and engaging content might lure website visitors into staying longer on the web page.  It is important to create attractive content with words, photos, and videos to improve SEO. When the content is relevant, informative and engaging through SEO optimization, it is more likely to get clicks and organic traffic.

Images are soul

Image optimization with best-quality images and proper formatting is important for SEO of business websites.  If this is done then web users would certainly love clicking those images and show interest in staying on the web page for a longer time. Resizing and compressing as per the requirements allow smooth functioning and quick loads.

Off-Page SEO is convincing

Off-Page SEO includes steps taken outside any website. It is usually focused on backlinks that come from other websites. There are two types of backlinks that can be categorized into two segments namely natural link building and manual link building. Natural link building occurs when someone likes a business and gives a free website link to their website. Manual link building is done when one asks other relevant website owners to provide a backlink on their website.

Technical SEO simplified

Technical SEO is used in any business website to improve the technical and backend of the website. It is focused on website structure, webpage speed, indexing, crawling, and tech-friendly features. Webpage speed is important to avoid decreasing page-exit rates. Website structuring is about organizing the website content for proper tracking of pages while indexing is about locating the right content with google crawling. The new content like images, videos and webpages, and documents can be tracked by crawling, a process that sends a team of robots to crawl the website. Using the right meta tags allows the webpage to show up on the SERP. Mobile-friendly websites also come under technical aspects as in this digital world most website visitors use smartphones for shopping. Focusing on XML sitemap is also a technical part of SEO to crawl through relevant information.

Local Business SEO is a must factor

Local SEO is important for finding local customers. It is important to do this part of SEO, especially for small businesses that don’t sell in the international markets. Local SEO specifically targets local customers when they search for products and services.

3rd Wave Media: SEO agency in Mumbai

SEO is important for business, small and big business benefit with right optimization. Auditing a website with necessary on-page, and off-page optimization,content improvement with keywords, and technical optimization will increase your business or brand visibility. If you are looking for Search Engine Optimization for your business in 2023, 3rd Wave Media is a digital marketing agency in Mumbai that can help you gain better search engine performance with an increase in sales with the best SEO services. Investing in SEO is important for your business to build your online presence. 3rd Wave Media, a digital marketing agency can help you with SEO services and all your digital marketing needs. Reach us for more details.


What is Facebook Marketing?

What is Facebook Marketing?

Facebook marketing can be defined as the practice of promoting a business or brand on this social media platform. This strategy is mainly used to create brand awareness, build its strength, grow its online presence, generate leads, and sell products and services. The times have changed, and Facebook is not just a cozy space for your vacation pictures. In recent times it is the world’s largest social media network. Its initial aim was to connect people, but with social influence, it became a marketing place. Facebook marketing is best benefitted by creating a Facebook page and using Facebook ads.

Facebook page for business

Facebook pages are good for developing product visibility and reaching target customers through Facebook ads, posts, and different marketing strategies. The page often helps with brand development and awareness. It can also open doors to increase website traffic with the display of posts and ideas. A Facebook page can also help a business generate leads by showcasing products and ideas. Facebook pages are also a source to get business insights, increase engagements, and have social conversations. Adding links from a Facebook page to a website is beneficial for SEO. 

Create a Facebook page to establish your social media presence. Facebook pages are easy to get created and one can choose from categories namely business or brand and community or public figure. Like a personalized profile, a Facebook page will need a profile photo, cover photo, short description, user name, page shortcuts, and roles. Admin, Editor, Moderator, Advertiser, Analyst, and Job Manager are the few roles that can be added to Facebook pages.

The top benefits of having a Facebook page are to attract an audience. Facebook has allowed a call-to-action- button for choices like viewing or booking a service, making a purchase, donating, downloading, learning more or getting in touch with Messenger or WhatsApp buttons. 3rd Wave Media is a Facebook marketing agency in Mumbai that can help you set up a Facebook page and manage its content. We also recommend including Facebook Groups for your business and building your business community. 

Why are Facebook groups important for brands and publications?

Creating your own Facebook group will allow you to grow a community and connect with people having similar interests. A Facebook group is especially helpful for brands and publications to post cool stuff and get likes and comments. The great news is that a Facebook group offers greater opportunities for entrepreneurs, publishers, and even small businesses to interact with like-minded individuals. For instance, there are specific Facebook Groups  for businesses, brands, and even for writing to pace with the current trends of digital marketing and publishing. Another advantage of Facebook groups is the higher chance of posts getting visible to the group audience. Facebook has recently added @everyone as a tagging feature to attract all the group members. There are different types of Facebook groups and larger scope of content sharing in the forms of blogs, videos, memes, reels, and stories develops trust and builds brand loyalty. 

Facebook groups are the best place to sell or promote different types of products. Facebook group marketing can be done using discount codes and other perks for buying, which are unavailable elsewhere. It is also the best place to sell online courses or ask for subscriptions to YouTube channels, Newsletters, or even Podcasts. Facebook groups are also best for gaining better consumer feedback and steering better marketing efforts. With polls and surveys, Facebook groups can help in creating intense conversations and raw data. Your Facebook group can also serve as a tool to drive website traffic with the content you produce. One of the popular strategies is done by building email lists of group members and based on trust asking them to click the link that leads to your website. Creating a brand story online is not very easy but Facebook Group gives you the scope to be an Influencer and an expert in a particular field. Facebook Group helps to build a reputation with a wide variety of content and makes people know you better. 

How do Facebook ads work?

According to Hootsuite, “Facebook ads reach the largest potential audience of any social platform, up to 2.11 billion people as of 2022.” Focus on the below key points to understand Facebook advertising better.

Choose the objective

Facebook ads work best when focused on goals one wants to achieve from campaigns or individual ads. Under objectives, one can focus on awareness objectives. It revolves around showing ads to people who would be interested. When it comes to Facebook paid ads, reach plays a very pivotal role by showing the ads to the maximum number of audiences within the budget. One can also choose the reach according to nearby business locations.

If one has an app, it will be a good idea to link ads directly to the app store and Google Play store. Linking ads can drive traffic and grow the number of people visiting the desired website or app. It can also encourage messenger conversations and other value-added actions. The other important objectives are lead generation through lead ads. Prompting people to open messenger interactions can build personal conversations and boost sales.

Select the audience

The good part of Facebook ads is that it automatically detects the audience who might be interested in your ads. There are three audience selection tools: Core, Custom, and Lookalike. Facebook Core Audiences are set using age, interest, geography, and more. Custom audiences mean interacting with people who have made online and offline engagements with your business. The lookalike is purely interest-based like reaching new people who have similar interests like your best customers.

 Meta ads placement

Placements are spaces where one chooses to run ads. One can create a campaign or select spaces like Facebook, Messenger, Instagram, and Meta Audience Network to place an ad. Improvement of ad results is possible using multiple placements reaching increased audiences, but available placements are determined by ad type and settings. For every ad, not all placements are available, although adding more placements does not increase the cost.

Set budget and formats

Setting budgets is easy with Facebook. One can select a time period with a daily or lifetime budget to run ads. The formats can be a photo, videos, stories, Carousel, Messenger, Slideshow, Collection, and Playables.

Place order and measure

Once the ads are submitted, it goes to the Facebook ad auction. When advertisers create ads, they define their target audience and an ad auction helps the advertisements to reach the right people. When ads are running, Facebook allows tracking and editing of the campaign in Ads Manager. This helps to understand if ads are working better and are delivered efficiently. One can make tweaks and adjustments as needed.

Where do Facebook ads appear?

Facebook Ads can appear on Facebook’s website on desktops and mobile feeds. Facebook ads appear in the Facebook MarketPlace homepage or through Facebook apps. The ads also appear as organic videos on Facebook, watch video-only environments, and Facebook Feed. People browsing from a computer can see right-column ads.

Facebook Business Explore also shows the ad when someone taps business header posts or comments on mobile. Facebook ads can appear in Facebook stories and reels. It is easy to reach people with banners, stickers, and video ads as they watch reels. The best part about Facebook ads is that it can appear in instant articles within the Facebook mobile app.

3rd Wave Media as a Facebook marketing agency

Facebook marketing is for both B2B and B2C segments. Successful Facebook campaigns can reach a wider audience and increase website traffic. Facebook insights is another powerful tool for better analysis. Overall, Facebook’s marketing is good and offers global coverage. If you are looking for a Facebook paid ad agency in Mumbai, India, 3rd Wave Media is a Facebook advertising agency that can assist you with Facebook paid ads and Facebook marketing. We as a Facebook marketing agency can boost your brand with creative campaigns.

Branding and Identity Conceptualization

What is branding and identity conceptualization

What is branding and identity conceptualization?

Branding and identity conceptualization are important to build a brand story. So, what is branding? It is a process of creating an optimistic perception about a company using captivating design, a clear mission statement, and an effective theme throughout marketing communications. Consistent and effective branding helps businesses and brands stay abreast of their competitors and build a loyal customer base. 

Identity conceptualization, on the other hand, is about building a strong brand story using a brand communication strategy. The aim of identity conceptualization is to highlight the unique selling point (USP) or distinctive features that make any product or service look different from their competitors. The goal is to increase brand awareness, and the focus is on collecting leads to drive better sales.

What is brand strategy?

Every professional works with a strategy for achieving growth and success. Similarly, brand strategy is an important part of a business plan. It is about how a company establishes its rapport and creates its favorability within the market. The goal of brand strategy is to build trust and be a consumer’s favorite choice. A well-defined brand strategy should be executed by understanding consumer needs, the emotions attached to a product or service, and competitive environments. How do you build a long-lasting, trustworthy relationship with consumers? If you are wondering about this, brand advertising can be a good solution.

Emotions are central to brand advertising

Brand advertising is important for any brand to get exposure, influence, engagement, conversion, brand awareness, lead generation, and most importantly, growth in sales. It is used to establish brand identity, credibility, and loyalty with business prospects both intellectually and emotionally. It is a form of advertising that establishes an emotional connection to build strong, long-term relationships. It is important to run smart kinds of advertising through brand advertising campaigns, social media ads, TV, radio, podcasts, billboards, newspapers, magazines, etc.

Brand advertising agencies put efforts to ensure that media strategic planning is crucial in getting the brand message seen, heard, and absorbed by the right target person. Media agencies also work towards amplifying your brands to the right target audiences through perfect social media and other forms of marketing. Not everyone has a huge budget, so approaching a brand advertising agency that is cost-effective is very important.

Brand identity design approach

Brand advertising is incomplete without its companion brand identity. It is closely related to color, logo, and design that identify and distinguish a brand in the consumer’s mindset. It is important to be consistent in marketing to create a stunning brand identity and improve sales. Brand identity is successful with a positive brand image, a brand agency is often approached to build a positive, cohesive brand image.

Advertising agencies, with their creative skills, focus on company goals, the market, and customers’ needs while creating a brand identity. In layman’s terms, brand identity is symbolic or contains illustrations. The idea of brand identity is to create a visual image linked to the brand. A brand design has to be just right from a visual aspect, so what comes to mind when it comes to visual identity? Nike, Apple, Microsoft, and Google are some of the best examples of the graphic, imagery, and style of a brand identity design.

Branding for millennials 

According to World Economic Forum research in November 2021, Millennials are the largest adult cohort spanning 1.8 billion population worldwide. Millennials altogether are a unique demographic to track with extreme internet savviness and a skeptical approach toward everything. If you are a brand, wondering how to impress this species of human generation with good branding, it is  tricky but not very hard to achieve goals. It is not very difficult to break the ice with the unique video content in this reel-dominated age and making use of interactive web design. The simple trick is to create a brand’s visual identity with an aesthetically pleasing look and feel. 

Humor and emotional storytelling with a personal human touch; creating a consistent visual guide through logo, imagery, typography, and attractive color palette will also help in grabbing millennials’ attention. Finally, millennials want brands to show and not tell. The perfect branding formula for millennials is to visually communicate, stay authentic and create unique experiences with a human touch. In this millennial-ruling world, it is crucially important for brands to understand what millennials are looking for and where their emotions are coming from. Once this funda is understood, it will be easier for any brand to implement or avoid key branding concepts. In short, a well designed, genuine, and reliable branding can win Millennials. 

3rd Wave Media as a branding agency

If you’re unsure about proper branding, brand advertising, or brand identity design, 3rd Wave Media can provide best brand strategy elements such as value proposition, great brand idea, captivating brand story, and best brand architecture. We would help your brand stand out in the marketing and advertising world. Our team of experts can weave the best brand stories with a fresh perspective. When it comes to brand advertising, we plan and execute everything cost-effectively. We create style guides and also carefully understand the brand guide while creating brand identity design. Brand identity and better branding with best brand advertising are no longer difficult with 3rd Wave Media, your branding partner, why wait?

Lead Generation

Why are lead generation and paid strategies essential for your brand?

Why are lead generation and paid strategy essential for your brand?

Lead generation and paid strategy go hand in hand when it comes to generating sales and revenue for a business or a brand. Lead generation is all about creating consumer interest in products and services. Utilizing paid content types like social media ads or pay-per-click (PPC) advertisements drives quick leads to any business. With the paid format, it is easy for social media platforms and Google to target audiences demographically and geographically, understanding the user preferences. Once the lead is generated, it is important to highlight what you can offer to start converting your target audiences into customers. So, let us understand this subject more deeply for better branding.

What is lead generation?

Lead generation is the process of attracting target personas to your business with the goal of converting them into customers. There are different ways of generating leads, and it can be done by making the prospects fill out a form with their contact details. In B2C marketing, leads are generated through different channels like SEO, paid ads, social media, email marketing, and landing pages.

Types of lead generation

There are different ways to generate leads. One can distinguish lead generation through two important types of lead generation, namely inbound lead generation and outbound lead generation.

Lead Generation from inbound sources

Inbound lead generation starts when the target persona interacts with your business. Most of the interactions happen through content marketing. The focus is on content, videos, blogs, guides, e-books, social media posts, infographics, newsletters, and press releases. The leads come when people read or see the content and interact with the brand or business expressing interest.

 Outbound lead generation

Outbound lead generation is done through direct mail, advertising, cold calling, and email marketing. When it is advertising, paid search ads, social media ads, radio, TV, and print ads are considered suiting the budget of the brand. The goal of outbound lead generation is to build relationships through engagements and targeted communications.

Lead generation and SEO

In this digitally dominant world, there are two types of prominent traffic, namely, paid traffic and organic traffic. Search Engine Optimization is important for lead generation, as most of the searches about products and services happen on search engines. The Google search statistics reveal that more than 3.5 billion searches happen every day, and businesses that appear on top of the search results stand to benefit more. Search engine optimization is a perfect way of generating leads as it helps increase engagement by reaching the right people at the right time. SEO is building assets through content, and businesses are not paying for each click with SEO strategy.

Why use a paid strategy for branding?

Paid ads are beneficial for branding as they are targeted at specific audiences. There are different types of paid advertising, and let us check them one by one:

Display ads and text ads

Both display and text ads are available in a variety of sizes. Display ads can be applied in a pay-per-click model and displayed for a certain length of time. These ads are visible at the top, side, or middle of the web content on websites and are said to have 90 percent reach to people who surf the internet. This helps in great visibility and wide reach allowing new traffic to targeted websites. Text ads are something seen on the primary Google search page. This format is best for effectively reaching online users and it also allows advertisers to offer solutions to potential buyers apart from creating an additional online presence.

Google Ads, Bing, and Yahoo

For many businesses, Google Ads is the best option. They are either display or text ads with highly targeted keywords. The benefit is that Google rewards long-term customers with a “quality score,” a diagnostic tool that gives a sense of how well an ad performs compared to those of other advertisers. Bing and Yahoo are similar to Google and combine display and text ads.

Social media ads

Social media advertising is popular and combines text and display elements. These ads are targeted and focus on demographics, user preferences, and location. Some of the valid options are Facebook, LinkedIn, Instagram, Reddit, Snapchat, and TikTok. Social media ads are cost-effective, boost reach, and increase brand awareness. Billions of people are using social media, and a business is certainly missing out without social media ads.

PPC advertising

PPC is an online advertising method where advertisers pay each time a user clicks on their ads. These ads appear when people are searching for something to buy. Organic SEO practices take time to show significant results, so businesses globally adopt PPC to strengthen their marketing efforts. A PPC ad will appear when a user first types their intent or needs into search engines such as Google, Bing, Yahoo, and others.

Whether it is paid ads or social media ads, there is a good scope of visibility that allows businesses and brands to drive a high volume of traffic. A paid campaign on the different platforms mentioned above yields good business results.

3rd Wave Media: Lead Generation and expert paid strategy firm in Mumbai

There are many tools available for lead generation, but driving quality leads and engagement is more of a human act. If you are new to a business or wondering how to generate leads, 3rd Wave Media has solutions for inbound and outbound lead generation techniques for your business. You do not have to drain your energy to generate leads and thinking about how to drive successful paid strategies ; we can help you better by using the above techniques to drive fresh leads to your business.