What is Rebranding?

What is Rebranding?

Rebranding is about the creation of a new look and feels for any established products or companies. The idea of rebranding is to influence customers’ outlook toward a product or service and make it more contemporary according to the customer’s needs. The rebranding comes with benefits and risks.

Why is rebranding essential?

Rebranding is essential to create a different brand identity for an already branded product or service. It is a brand image created by giving a new name, symbol, or change of design of an already-established brand. Some organizations and brands change their corporate identities in a span of 6-10 years. This changing of identity often revolves around restyling of logos, color palettes, visual language, and image style. The one reason for rebranding is the change of ownership. The other reason can be the repositioning of the brand with a new strategy and promise. Reactive rebranding is also done in a particular situation where the old look and feel of a brand appear to be outdated and there is a severe need to create a new outlook and different niche. Rebranding can occur with internationalization, changing markets, clearing the bad reputation, conflicts, digitalization, or many other reasons. 

Better brand recognition rebranding strategy

Rebranding is key for attracting new audiences, and gaining higher relevance through social media posts, genuine stories, or videos. Rebranding helps to gain better brand recognition and investing in SEO and SMM can offer improved Google rankings. It is important to give a new look to the logo, typography, color palette, and imagery. Know the reasons why it is essential.

Rebranding logo redesign 

Logo often represents the purpose of the company and acts as a visual identity. While redesigning a logo, it is important to focus on fonts, colors, and size. Design trends keep changing and logo redesign is a creative process for transforming a company’s new identity. 3rd Wave Media as a creative agency can help you in rebranding with logo redesign, adding new life to your visual identity. When it comes to rebranding,  we have observed that most of the companies stick to the same colors, we update and redesign your logo with a new look and feel. Our creative logo designers are experts to make your rebranded product and services shine in the crowd of competition. 

Typography drives connection

As a rebranding strategy, typography plays a very important role in the overall scenario. Typography in the form of a font or typeface should match the personality of the company. It is important to choose the right and readable options of fonts for every publishing content of your website, newsletters, social media content, and brand communications. When you are rebranding, fonts play an important role and we as a creative rebranding agency can reevaluate what is working for you and based on the same implement the best typography for your web design and other communications. Do you remember the Zara logo? The new logo is in Serif font, with bold and black lettering. The new logo has a tighter look and as a rebranding agency, it is important to understand the best typography and we do it for you to build your stronger brand recognition. 

 The color palette

Every color is associated with meaning and moods. Brand color palettes again focus on brand personality and the brand message that a company wants to convey. Bright colors are used for vibrancy and to make the brand look energetic in approach. We as a rebranding agency know the need to brush up your brand color with fresh detailing. Understanding color psychology and doing some competitor research, we create a brand image in line with your products and services. 

The digital world is visual

Imagery and photography are important in this visually appealing world. In digital marketing online look matters and apart from logo and colors, it is important to use photography and images that resonate with your brand in blogs, websites, and social media posts. We put our best efforts to use images and photographs that are perfectly suited to your rebranding identity.

 3rd Wave media for establishing your rebranding identity

3rd Wave Media is a digital agency in Mumbai, that specialized in building rebranding identity. We as a creative agency understand your need for rebranding your products and services with the right focus on the brand personality, identity, and goals of your company. We begin our rebranding process by understanding the visual, verbal, and emotional attributes of your brand with the best research and industry trends. We have a team of brand strategists focusing on logos, colors, typography, website landing pages, marketing templates, and social media branding. When it comes to rebranding, our content creators and social media managers work best to boost your brand recognition. We are also proficient in writing case studies and handling your marketing with LinkedIn, Twitter, Facebook, Instagram, and more.  

With our experience as the best rebranding agency, we can help you to develop highly effective rebranding for your brands. We first understand the market and adapt a methodology that is highly creative in approach. Our strength is in creating killer copies, mind-blowing social media posts, building brand awareness, attracting target audience, and driving leads to make you successful in the stream of your business. Call us for more details to rebrand your products and services. We assure you that we will guide you better.